• Performance Case Study

Case Study
Scaling High-Value Patient Acquisition for Dr. Tayyab Rauf

Executive Summary

Objective: Transition the Dental Practice from unpredictable walk-ins to a Scalable, Predictable
Patient Acquisition System focused strictly on High–Intent Treatments and measurable clinic revenue
(EBITDA), Not Vanity Metrics.

Campaign Overview (6-Month Duration)

176,783

Total Ad Spend

2,022

Total Leads Generated

87.43

Average Cost Per Lead (CPL)

7.0x

Estimated ROAS:
(700% Return on Ad Spend)

Strategic Approach:
From 'Clicks' to 'Chairs'

A two phased Full Funnel Strategy was implemented to ensure Enquiries had Genuine Intent and
Purchasing Power.

Demand Generation

Meta Ads

Localised Video and Image creatives showcasing Patient
Transformations, Clinic Hygiene, and authority positioning.

Intent Capture

Google Ads

Aggressive Bidding on High–Intent search terms while blocking
low-value Queries using strict negative Keywords.

Execution & Optimisation Timeline

Phase 1 (Months 1–3)

Established baseline with 20% – 25% Lead-to-Walk-In Conversion Rate.
Identified Price–Sensitive Leads and urgency gaps through Reception Feedback and Funnel Audit.

Phase 2 (Months 4–6)

Improved Conversion Rate to 35% – 40% through strict intent filtering and Optimisation.

Pre-Qualification:

Added starting Prices and High Ticket Focus to Filter Low-Intent Users.

Frictionless Booking:

Improved Mobile Speed and Aimplified Booking Form.

Retargeting:

14-day Remarketing Loop to Capture Delayed Decision Makers.

Commercial Impact

2,022 leads generated with ~30% blended conversion rate.

Over 600 new patients acquired.

Maintained lean CPL (87.43) while maximising patient LTV.

Verified 7:1 ROAS through high-ticket treatment focus.

Key Takeaway

“By shifting focus from cheap clicks to Revenue Operations and Intent–Based Acquisition, the
Campaign Transformed clinic Performance within two quarters proving that Disciplined
Performance Marketing directly impacts Financial Trajectory.”